Ezakus provides Data Management facilities to the whole digital advertising ecosystem
Christophe Camborde, Yannick Lacastaigneratte, Christophe Helary, Henri de Capèle and the whole Ezakus team wish you a successful and prosperous 2013!
2013 is a very important year for the advertising business. This is the year to put and end to a 138 years old law: the Wanamaker law that has been ruling advertising investments for 138 years. Real time marketing, born from advertisement and CRM, takes form on the Internet and now offers new possibilities to make display purchase decisions print by print.
2013 is an important year for Ezakus Labs because we are convinced that this ad purchase decision should focus on user knowledge. For Ezakus, building and using this user knowledge in order to better target audience is our mission.
In 2012 with our Ezakus.net partners members, we have setup a cookies network of more than 25.000.000 computers, tablets and smartphones. We have connected that network to the main RTB actors both on the buying and purchasing sides.
Finally in 2012, we have also developped a “big data” platform that is able to handle billions of daily informations. This “big data” platform allows us to generate profils with a never seen exactness and accuracy.
So with all of this, haven’t we (at least) built the tool that will finally let John Wanamaker rest in peace, freed of his worry?
“I KNOW THAT HALF OF MY ADVERTISING DOESN’T WORK. THE PROBLEM IS THAT I DON’T KNOW WHICH HALF.”
Stay tuned, watch your ads, more news should come soon from Ezakus about the “John Wanamaker” case…
Paris – November 27, 2012 – M6 Publicité Digital, M6 Group Advertizing Sales House for Internet and new medias (IPTV, mobile and tablet) formats and Ezakus, audience targeting and qualification platorm announced a long-term partnership.
With the technology offered by Ezakus, M6 Publicité Digital, major player of the video advertizing market will be in the position to offer as soon as January 2013 new offers to sell in-stream video placement based on visitor “audience”, which allows to display ad spots on a predefined target independently of the streamed video program, including also the video on demand and catchup tv channels M6 Replay, W9 Replay and 6ter Replay.
Enhanced targeting for ad-exchanges based on the data of the Mosaic database: Thanks to this partnership, Ezakus will be able to offer Experian Marketing Service data to the agencies, editors, sales houses and customers of the ad-exchanges market.
« We are very happy to be in the position to deliver to our customers for the first time with such a scale the access to more than 600 indicators that are located in the Experian Mosaic database. We believe this database is the most complete with entries for more than 26 Millions filled households. »
said Christophe Camborde, Ezakus CEO.
Experian Marketing Services enhances its digital offer: This partnership will allow Experian to enrich its digital offer that combines the quality and added values of the Experian Marketing Services data with the Online Analytics capacity of Ezakus.
« Our strategic vision drives us to develop our digital offer. Because of our high quality requirements, it is very important for us to provide the best digital offer to our customers. This is why it is so essential to build this partnership with the true display targeting leader in France in order to qualify the digital audience and enrich the portfolio of Experian Marketing Services. »
said Stéphane Baranzelli, Data & DQM General Director, Experian Marketing Services EMEA.