A nationwide online Pet Meds & Supplies retailer needed an efficient source of new-to-site traffic that acted like its current best customers. Working with Ezakus Pretargeting, they were able to not only boost their prospecting KPIs but also achieve significant direct response results as well.
How We Did It:
By using site-wide tagging, our predictive DMP technology helped us find brand's highest value customers within our profile network. By using a combination of browsing data from across the web, we analyzed the behavior of those best converters over a period of 4 weeks. Our engine was able to extract the most relevant features of those existing high-value users, which we then used to target & reach brand new profiles that best matched the seed audience across that exact feature set.
- Ezakus drove a Return on Ad Spend of nearly 4:1
- Pure prospecting CPA on par with retargeting
- New Visitor Rate of over 93%