How We Did It:

By using site-wide tagging, our predictive DMP technology helped us find brand's highest value customers within our profile network. By using a combination of browsing data from across the web, we analyzed the behavior of those best converters over a period of 4 weeks. Our engine was able to extract the most relevant features of those existing high-value users, which we then used to target & reach brand new profiles that best matched the seed audience across that exact feature set.

The Results:

  • Ezakus drove a Return on Ad Spend of nearly 4:1
  • Pure prospecting CPA on par with retargeting
  • New Visitor Rate of over 93%