Online bank Boursorama needed a new source of account openings at an efficient CPA. In order to determine the best way to reach a brand new audience of potential customers, they worked with Ezakus and one other display prospecting vendor in a head-to-head test.
How We Did It:
By tracking all users onsite across our profile network, we were able to develop in-depth customer patterns for Boursorama that truly defined their ideal high-value converter. Using that pattern score, we uncovered an audience of 1.85 million brand new profiles that strongly matched Boursorama's existing users but had never been onsite. By targeting those profiles across an optimized blend of private marketplace deals and open exchange, we were able to reach them when and where they were most likely to engage and convert.
- Ezakus achieved a CPA of 10.00€ within one month
- Ezakus influenced over 1,000 new account registrations
- Ezakus outperformed the competing prospecting partner on both New Visitor Rates & CPA