Paris, January 21st 2014
Ezakus and MotionLead today announced a strategic agreement where Ezakus will integrate the MotionLead Rich Media mobile advertising solution within the Ezakus portfolio. The MotionLead suite, which includes advertising creation tools and the ad-serving platform will be integrated with Ezakus’ DMP (Data Management Platform) solution.
The integrated operational excellence of Ezakus’ DMP platform combined with the innovative and performance-oriented rich media advertising format of MotionLead will provide a compelling new advertising proposition to the mobile adtech market to bring higher revenue potential and browser engagement. Today’s announcement marks a close cooperation between the companies, not just in the integration of their products, but as a next step towards their vision of mobile- and fixed-device advertising format convergence.
“When you have such an innovative, compelling rich media format, it is vital to add DMP profile knowledge in order to define and adapt messages to the right audience. MotionLead already high-impact format will be further increased by Ezakus’ DMP capabilities. MotionLead’s offer appeals to both publishers and advertisers as does Ezakus’. We truly believe this combination offers a compelling proposition to the market”. said Christophe Camborde, Ezakus’ CEO.
“Motionlead’s goal is to create engaging ads through immersive mobile experiences. While the format is extremely important, it’s also crucial to deliver our ads in a unique way for each user. That’s why this partnership will enable us to go forward in bringing brand advertising and more effective campaigns on mobile in 2014.” said Arthur Querou, MotionLead’s CEO.
Compliant with current internet privacy laws and directives and rules in force, MotionLead and Ezakus both guarantee complete anonymity to users using the applications as no PII (Personally Identifiable Information) is collected by either party.
Example screenshots of MotionLead’s impactful and engaging creative:
Press release in PDF form: 2014-01-21 PR Ezakus – MotionLead EN