Ezakus, the leading provider of Data Management Platforms (DMP) in Europe, announced today that all DMPs
have fully migrated to Google Cloud Platform to deliver performance driven Pretargeting campaigns. Ezakus has successfully migrated more than 150 DMP’s of premium media brands to Google Cloud Platform, including Audience Square, Orange, Prisma, M6Web, Allocine/Webedia, Le Monde/Huffington Post, Les Echos, Roularta, Manageo, Car&Boat.
The partners represent a total amount of 600 Million daily touch points for more than 40 Millions unique visitors. The almost infinite calculation capacity provided by Google Cloud Platform and the proximity with the major AdExchange offer Ezakus Pretargeting Platform a unique capability.
“Our major client’s sell side DMP is now ready to support Pretargeting campaigns. To allow our Publishers to be competitive using their first party data a massive calculation capability is required. Google Cloud Platform provides the best scalable performance globally. It allow us to run a huge number of campaigns over large inventories.”
said Christophe Camborde, Ezakus’ CEO.
“We are excited that Ezakus, a provider of Data Management Platform services, uses Google Cloud Platform and Google Media Buying Solutions as part of their infrastructure solution. With Google Cloud Platform, Ezakus can provide fast and accurate Audience Management solutions to their customers.”
said Daniel Powers, Director, Google Cloud Platform.
Ezakus provides data management platforms and predictive targeting campaigns to more than 150 Premium Publishers
With a daily +50 million unique and +1Billion touch-point real-time analyzed. Ezakus, is a pioneer and fast-growing actor in DMP and pre-targeting, has offices in Paris, London and New York. and is backed by VC Idinvest since the company creation in 2011. In order to continuously improve its DMP technology, Ezakus relies on its large team of engineers, mathematicians and sociologists to analyze and make sense of “Big Data”, while ensuring full respect for users anonymity.