Jean-Sebastien Suze, France Country Manager explains Ezakus Pretargeting model to offremedia.com

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Jean-Sebastien Suze, France Country Manager for Ezakus explains Ezakus Pretargeting (in French!).

Few extracts:

“The Ezakus Pretargeting offer provides qualification and audience prediction based on publishers first party data knowledge.”

“We have moved from a service platform provider that is our historical positionning to a campaigns operator model.”

Full article here.

Ezakus Names Glen Drury Global VP Mobile and General Manager for the UK

glenLondon, March 11th, 2015 – Ezakus, the Pretargeting leader, today announced Glen Drury is joining the company at a time of rapid global expansion. Glen enhances the global Ezakus leadership team as Global VP Mobile and General Manager for the UK. The appointment is effective immediately and reflects Ezakus’ investment in the Mobile and in the UK market as part of its European expansion. Glen will be responsible for expanding Ezakus Pretargeting in UK and Ireland as well as developing Ezakus footprint in mobile, leveraging Ezakus’ unique targeting abilities and rich media formats.

“We are excited to welcome Glen to the Ezakus team. Glen’s deep understanding and knowledge of the mobile and British adtech market are key to developing our Pretargeting offer. 2015 is the year of Pretargeting for all digital players: advertisers, agencies, sales-houses and publishers. Glen has also a tremendous understanding of mobile digital advertising” said Christophe Camborde, CEO of Ezakus.

Glen has over 15 years industry experience having held senior roles in Yahoo as VP UK and Northern Europe, at Kelkoo as CEO as well as his most recent role as Vice President of Mobile Advertising at Opera Mediaworks. He has broad experience of dealing with UK publishers, advertisers, agencies and sales-houses and managing successful fast growing businesses.

Press release in PDF: 2015-03-11 PR Ezakus – GlenDrury.

About Ezakus
Ezakus provides web and mobile predictive targeting campaigns to more than 100 major advertisers through 150 global Premium Publishers, with a daily reach of more than 50 million unique users and more than 1 Billion real-time analyzed and targeted touch-points.
Ezakus is a pioneer of Pretargeting, offering the very first performance-based upper-funnel marketing solution for brands and merchants. The Ezakus solution leverages a proprietary Data Management Platform along with a large team of engineers, mathematicians, and advertising technology specialists who analyze and make sense of “Big Data”, while ensuring full respect for users’ anonymity.
Founded in 2011, the company is headquartered in New York City and has offices in Bordeaux, London, Montreal, Mexico City, and Paris, and is backed by Idinvest.
www.ezakus.com
contact@ezakus.com

Welcome to the era of crystal ball advertising by Christophe Camborde, CEO of Ezakus

Christophe Camborde has written an article in Programmaticadvertising about the new era in advertising for 2015.

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I like to refer to this pivotal moment as the dawn of the “era of crystal ball advertising” because it is a potent metaphor to describe the unprecedented technological wherewithal at brands’ fingertips to more effectively identify, target, message and ultimately sell to consumers.

Full article here: http://programmaticadvertising.org/2015/01/30/welcome-era-crystal-ball-advertising/

Jean-Sebastien Suze, France Country Manager, gives his predictions for 2015

Our ecosystem loves slogans and we hope to predict that 2015’s will be: “Efficient Proximity Storytelling”. Efficiently telling a story to audiences that are close to the advertiser’s brand. This is our vision of 2015, which is based on 4 predictions.

In 2015, programmatic marketing will have definitively superseded RTB.

RTB will peak at 20-25% of digital purchases, with programmatic marketing (private marketplaces and non-public deals) making up the remaining 75-80%. It is the aim, rather than the technology, that explains this difference: RTB is measured by purchase price, while programmatic marketing is assessed by the generated value. While RTB considers the purchase price and volume, programmatic marketing is unique in that it measures the quality of the target reached, which is and will remain the advertiser’s main objective.

Mobile Will Prevail In 2015.

The shift towards mobile has already taken place: we look at mobile screens 30% more often than we look at computer screens. Although investment is far from representing this: 45% of digital investment in the US, 30% in England and only 15% in France!

While the problems of tracking are partly to blame, shifting trends in France and across the world show no signs of slowing. If the world is moving to mobile devices, advertising in 2015 will be too.

2015 Will Be The Beginning Of The End For Fraud And Visibility

Visibility and fraud are often part of the same issue, and the whole of adtech is starting to become obsessed with them. If we agree on the impact this has on the market, we have to recognise that fraud originates in our own ecosystem.  Rather than seeing these issues resolved, 2015 will see them diminish due to the effect of offers focusing much more on performance and the advertiser only paying for what they can see (starting with the click).

In 2015, Advertising Will Finally Reach Its Audience

The public is not allergic to advertising, at least not more today than it was 15 or 20 years ago. The ’90s French TV show Culture Pub demonstrated during its time that it was possible to make advertising content that was approved by a wide audience using mass media. It is time to reconcile digital advertising with its audience!

In 2015 advertising will become more than just a medium, and by getting closer to its audience, it will know how to seduce and captivate. We will go from advertising that favours power to effective advertising that will know how to find and talk to its target. Effective “storytelling” will be a way of bringing meaning back into advertising.

Television is a mass media, while digital advertising is supported by masses of niche media. It is, above all else, about data. Data which can predict intentions by capturing expectations and actions.

In 2015, I strongly believe that performance-driven digital advertising, in its design, its economic model, and by taking into account new behaviours, will progressively become the norm. Even though there are multiple signs of structural change, they are all leading to the same conclusion.

This is why Pretargeting will be a keyword for 2015!

Article originally posted in JDN (in French).

Christopher Caussin, VP Sales EMEA, indicates in JDN that the real innovation in programmatic is Pretargeting

Christopher Caussin, VP Sales EMEA, has written an article in French Journal du Net where he indicates that the real innovation with Programmatic is Pretargeting.
Screen Shot 2014-11-19 at 10.29.40.

Following ATS Paris last week, Christopher is wondering about the adtech market growth and the value creation provided by the data. Then Christopher indicates that data is now a key subject in Programmatic. First retargating has pushed data usage but now the subject is about how to really use data and especially the first party data of the advertisers.
For Christopher, data means Insights and highlight how critital is the need for the advertiser to be able to get insights from their data.

Then the second point developped by Christopher is the current strong mutation in the adtech market: advertiser want transparency in order to challenge how their advertising and acquisition budget is used while the market is facing some difficulties.

From those 2 points, Christopher indicates that Pretargeting, based on the programmatic performance campaign that are heavily fueled by data (both first party publisher and advertiser data) is a clear answer that the market is expecting. He adds that advertisers want Programmatic data driven campaign that are meaningful.

THe full article in French is here: http://www.journaldunet.com/ebusiness/expert/59118/la-vraie-innovation-dans-le-programmatique-et-la-data–c-est-le-pretargeting.shtml

Jean-Sebastien Suze in Strategies.fr about the importance of data in RTB and Pretargeting

Some extracts:

The DMP can also connect partners publisher data with advertisers data “If Volkwagen discovers that its buyers have proximity with travel, we are able to automatically identify an audience that match this pattern based on browsing on our partners publisher websites” add Jean-Sebastien Suze. After Retargeting here is the time of the Pretargeting: the search for “look alike” profils for the advertisers based on browsing history.

Copy of the article (in French):
Strategies.fr RTB JSSuze Pretargeting

Ezakus Names Christopher Caussin VP of Sales for EMEA

CCaussinParis, October 23rd, 2014 – Ezakus, the European predictive targeting technology company, has announced the hire of Christopher Caussin as new VP of Sales for EMEA. The appointment is effective immediately and reflects Ezakus’ investment in scaling Pretargeting as the most effective offer to generate new customers. Christopher will be responsible for expanding Ezakus Pretargeting in Europe.

Christophe Camborde, CEO of Ezakus, said, “We are excited to welcome Christopher to the Ezakus team. Christopher’s incredible expertise and knowledge of European adtech market is key to develop our Pretargeting offer. 2015 will be the year of Pretargeting. The Ezakus team is committed to being at the vanguard of the emerging movement to focus brands more on the upper sales funnel and using 1st-party data to generate new customers.”

Christopher has almost 20 years’ industry experience, having held senior roles at Yahoo!, Kelkoo, and BestofMedia. More recently he was Regional Director for Southern Europe for Sociomantic Labs until the recent acquisition by Tesco. He has broad experience dealing with advertisers and agencies.

Press Release in English: 2014-10-23 PR Ezakus – ChristopherCaussin

Press Release in French: 2014-10-23 PR Ezakus – ChristopherCaussin_FR

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