Pretargeting is the future of Online Advertising

Cool article on Digital Marketing Magazine about Pretargeting: “Is Pre-Targeting The Future of Online Advertising?”.

Fundamentally, the online customer wants to be understood. They want to be engaged and feel as though the

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brand values them on an individual basis, in the same way as they value the individual offline experience. The earlier a brand can interact with a customer, the better and if they can know who they are and why they act the way they do they can build an engaging and mutually beneficial relationship.

Read here.

Ezakus DMP and Pretargeting are Google Cloud Platform Case Study

Ezakus DMP and Pretargeting capacities are powered by Google Cloud Plarform and this integration has been selected as best practice case study by Google.


“Google Compute Engine matches all our expectations. We are

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we don’t have to wait for anything to provide computing power.” — Olivier Gardinetti, CTO, Ezakus

Document dowloadable here: GCLS-CS-1404_ezakus

Ezakus Announces Integration with Google Cloud Platform to launch Pretargeting

Ezakus, the leading provider of Data Management Platforms (DMP) in Europe, announced today that all DMPs

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have fully migrated to Google Cloud Platform to deliver performance driven Pretargeting campaigns. Ezakus has successfully migrated more than 150 DMP’s of premium media brands to Google Cloud Platform, including Audience Square, Orange, Prisma, M6Web, Allocine/Webedia, Le Monde/Huffington Post, Les Echos, Roularta, Manageo, Car&Boat.

The partners represent a total amount of 600 Million daily touch points for more than 40 Millions unique visitors. The almost infinite calculation capacity provided by Google Cloud Platform and the proximity with the major AdExchange offer Ezakus Pretargeting Platform a unique capability.

“Our major client’s sell side DMP is now ready to support Pretargeting campaigns. To allow our Publishers to be competitive using their first party data a massive calculation capability is required. Google Cloud Platform provides the best scalable performance globally. It allow us to run a huge number of campaigns over large inventories.”

said Christophe Camborde, Ezakus’ CEO.

“We are excited that Ezakus, a provider of Data Management Platform services, uses Google Cloud Platform and Google Media Buying Solutions as part of their infrastructure solution. With Google Cloud Platform, Ezakus can provide fast and accurate Audience Management solutions to their customers.”

said Daniel Powers, Director, Google Cloud Platform.

About Ezakus

Ezakus provides data management platforms and predictive targeting campaigns to more than 150 Premium Publishers
With a daily +50 million unique and +1Billion touch-point real-time analyzed. Ezakus, is a pioneer and fast-growing actor in DMP and pre-targeting, has offices in Paris, London and New York. and is backed by VC Idinvest since the company creation in 2011. In order to continuously improve its DMP technology, Ezakus relies on its large team of engineers, mathematicians and sociologists to analyze and make sense of “Big Data”, while ensuring full respect for users anonymity.

Orange Advertising announces today the access to its first party data through RTB based on Ezakus DMP

Paris, April 2 2014, Orange Advertising allows access to its first party data through the e-market RTB Orange Ad Market.

logo orange


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the launch of Orange Ad Market, the first 100% transparent programme offer, Orange Advertising has enhanced once more the offer by making available to the RTB market the audience categories of the Orange premium offer.

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The introduction of this exclusive data allows agencies and advertisers to access in real time the whole of 50 million active cookies created from Orange client relations.

This exclusive offer will

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notably rely on the creation of the Data Management Platform (DMP) of Orange Ad Market in partnership with Ezakus.

A measured targeting program created so as to enhance efficient communication.

Press Release in PDF: Orange Advertising PR

TF1 Publicite announces Admotion, a new “revolutionary” advertising offer with Ezakus

TF1 Publicité announces today (link here in French) Admotion, a new “revolutionnary advertising offer with Ezakus.


Translation hereafter: TF1 Publicité revolutionizes the advertising experience on mobile and tablet with the creation of a format innovative and immersive within the MYTF1 application called ADMOTION.

This Rich Media format allows to deliver immersive and eventful animations without interfering with the reading experience. ADMOTION allows also full advertising creativity on mobile screens and turns advertising into value added content with strong engagement.

The interactivity possibilities with the mobile user are almost infinite, allowing to push mini website, advertiser app or brand content…

Moreover, ADMOTIONCONNECT allows to synchronize ADMOTION format with TV banner on TF1 channel.

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TF1 Publicité phelps advertisers clients to create never seen before interactive experiences and deeply increase contact points with TV watchers and Internet users.

In the context of a continuous innovations, TF1 Publicité has setup a partnership with Ezakus that offers the necessary technology along with Motionlead startup. This partnership with 2 french adtech startup put TF1 Publicité in position to offer new format that changes advertising possibilities in the mobile context.

ADMOTION is available from 1st april in the MYTF1 application on iOS and Android (8.5 M downloads) and soon on MYTF1News and TFou.

Ezakus and MotionLead announce a strategic agreement to provide a Rich Data and Rich Media solution to the Adtech market

Paris, January 21st 2014

Ezakus and MotionLead today announced a strategic agreement where Ezakus will integrate the MotionLead Rich Media mobile advertising solution within the Ezakus portfolio. The MotionLead suite, which includes advertising creation tools and the ad-serving platform will be integrated with Ezakus’ DMP (Data Management Platform) solution.


The integrated operational excellence of Ezakus’ DMP platform combined with the innovative and performance-oriented rich media advertising format of MotionLead will provide a compelling new advertising proposition to the mobile adtech market to bring higher revenue potential and browser engagement. Today’s announcement marks a close cooperation between the companies, not just in the integration of their products, but

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advertising format convergence.

“When you have such an innovative, compelling rich media format, it is vital to add DMP profile knowledge in order to define and adapt messages to the right audience. MotionLead already high-impact format will be further increased by Ezakus’ DMP capabilities. MotionLead’s offer appeals to both publishers and advertisers as does Ezakus’. We truly believe this combination offers a compelling proposition to the market”. said Christophe Camborde, Ezakus’ CEO.

“Motionlead’s goal is to create engaging ads through immersive mobile

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experiences. While the format is extremely important, it’s also crucial to deliver our ads in a unique way for each user. That’s why this partnership will enable us to go forward in bringing brand advertising and more effective campaigns on mobile in 2014.” said Arthur Querou, MotionLead’s CEO.

Compliant with current internet privacy laws and directives and rules in force, MotionLead and Ezakus both guarantee complete anonymity to users using the

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applications as no PII (Personally Identifiable Information) is collected by either party.

Example screenshots of MotionLead’s impactful and engaging creatives:

Screenshots ML

Press release in PDF: 2014-01-21 PR Ezakus – MotionLead EN

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Ezakus Names Michael James Managing Director for the UK

London, December 5th, 2013 – Ezakus, the leading French pre-targeting DMP platform, today announced that Michael James has been named managing director for the UK. The

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appointment is effective immediately and reflects Ezakus’ investment in the UK market as part of its European expansion. Michael will be responsible for expanding Ezakus DMP in UK and Ireland and will work closely with Henri de Capèle, VP Sales and co-founder of the company who has been based in London since October.

“We are excited to welcome Michael to the Ezakus team. Michael’s deep understanding and knowledge of British adtech market is key to developing our DMP offer. 2014 will be the year of DMP for all digital players: advertisers, agencies, sales-houses and publishers. Having a DMP is as critical as having a CRM these days.” said Christophe Camborde, CEO of Ezakus.


Michael has over 15 years’ industry experience having held senior roles Valueclick and Mirago. He was the first hire at Adconion in the UK, growing the business from zero to one of the market’s leading ad networks. He has broad experience of dealing with UK publishers, advertisers, agencies and sales-houses. Most recently, he was managing director of Impact Radius’ UK operation.

Press Release in PDF: 2013-12-04 PR Ezakus – MichaelJames EN

Christophe Camborde, CEO of Ezakus, will participate as a speaker at Cristal Festival

Christophe Camborde,

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CEO of Ezakus, will participate as a speaker at Cristal Festival to be held December 14 in Courchevel. The workshop, entitled “What about privacy in a DMP centric world?” will take place on Saturday, December 14 at

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2:45 pm. Christophe Justin will be joined by Kimon Zorbas, IAB Europe and Jérôme De Labriffe, BNP Paribas.

Caradiasic Publicité announces a strategic partnership with Ezakus in order to propose offers on its first data party premium

Paris, 6th November 2013

Caradisiac-publicitéCaradisiac Publicité, integrated governing body of the Carl&Boat Media group, editor of and, today signed a strategic partnership with Ezakus, the French specialist in audience targeting.

With more than five million monthly web visitors (MNR June 2013), on four main sites with automobile and nautical themes,,, and, Caradisiac Publicité has access to a premium peer audience. In adopting the Data Management Platform (DMP) developed by Ezakus, Caradisiac Publicité is expecting to acquire a precise and categorized knowledge of its audience in order to offer to advertisers, the ideal solution for problems in communication.

Pierre-Antonny Dugor, directors of Caradisiac Publicité states :

« With the DMP of Ezakus, we will be able to propose to our clients, advertisers and agencies, access to a highly-targeted audience at an unparalleled volume on the subject of Automobiles. Our objective is to propose an offer of audience planning with diffusion through our

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test campaigns are taking place and we will ensure to communicate the results very closely in order to convince the markets of the pertinence of our offer and our partnership with Ezakus. »

Christophe Camborde, CEO of Ezakus states on this subject:

«The automobile sector is extremely competitive, dynamic and high-performing. The consumer trend is strong and concerns a vast sector of the French population. Segments of the Ezakus audience have to be even more precisely-categorized in to target efficiently in a highly-structured market. We are very proud of our partnership with Caradisiac Publicity; this is new evidence of the importance of the DMP of Ezakus to the digital advertising market. »

Particularly attentive to rules in regard to the privacy of internet users, Caradisiac Publicité and Ezakus guarantee

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Press release in PDF: 2013-11-06 PR Ezakus – Caradisiac EN

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