New York — October 15, 2014
Ezakus Inc., the New York City-based Pretargeting technology platform, announced today that Cameron Clayton has joined the company’s Board of Directors. Cameron is a widely-respected and deeply-experienced Adtech executive who brings added strength to Ezakus.
Ezakus has developed a first-of-its-kind digital marketing solution that helps advertisers acquire more qualified customers by utilizing a unique combination of web-browsing data and CRM information within a cross-device RTB platform.
Christophe Camborde, co-founder and CEO of Ezakus, says “I am amazed to see how being in the USA has changed the company. Having another board member of the caliber of Cameron Clayton will reinforce our transformation into an American and mobile-first-minded Adtech company.”
Mr. Cameron Clayton serves as the President of Product & Technology Division at The Weather Channel. The Weather Channel is one of the biggest mobile media ad businesses on the planet and more than 150 million people have downloaded the app. It’s the 2nd most downloaded iPad and 7th most downloaded iPhone app of all time. Before joining TWCC, Mr. Clayton served as the Director of sales and marketing for a regional Internet service provider and director of business development for MSN in New Zealand. In addition, he served as Chairman of Mobile Marketing Association.