AlloCiné, a leader in cinema and multi-platform TV series information, today signed a strategic partnership with Ezakus, the French specialist in audience targeting.
With more than 10 million unique visitors each month on the web, smartphones and connected applications, AlloCiné has at its disposal one of the most important audiences at
a national level. In adopting the Data Management Platform (DMP) developed by Ezakus, AlloCiné means to acquire a precise and categorized knowledge of this audience in order to offer concisely-targeted advertisements that correspond to their needs.
Nicolas Salado, Sales Director at AlloCiné states,
« The DMP developed by Ezakus will allow us to reinforce our advertising offers thanks to a new targeting capacity based on behaviour and primary interests. AlloCiné being a function-rich site, as important a service as a media, the possibilities that come with the creation of categories of the population and their uses are extremely exciting. We already sense a real appetite in our principal clients for this subject. »
In associating the business expertise and techniques of their team, Ezakus and AlloCiné will implement effective audience categories adapted to the commercial activities of AlloCiné.
Christophe Camborde, CEO of Ezakus states on this subject
« I am a
fan of TV series and I am impatient to see all of the abundance of information that one can extract from the data of AlloCiné. The important volumes of AlloCiné necessitate an extremely efficient and reliable Big Data solution but the principal point is to be capable not
only of the absorption of these masses of data but also to extract from them the behaviour of their clients and then organize this into categories. The world of entertainment is extremely favourable to data. AlloCiné is a particularly important partner for us because it pushes our teams to progress and to rapidly acquire new knowledge. In the end the most important thing is to produce personalized categories of audience for AlloCiné in accordance with the needs of the advertisers of AlloCiné. »
Particularly attentive to current rules in force with respect to the privacy of internet-users, AlloCiné and Ezakus guarantee perfect anonymity during the navigation of the group’s websites.
Press release in 2013-10-15 PR Ezakus – Allocine EN