A nationwide fast-casual eatery wanted to test the viability of using display prospecting in conjunction with retargeting to drive gift card downloads and purchases within the Chicago DMA, in order to justify a nationwide holiday campaign. In order to do that, they needed to drive brand new site visitors to a specific gift card landing page, to click through and buy a gift card.
How We Did It:
Since the Gift Card page was only going to be launched at the onset of the campaign, we couldn't collect gift card specific data from that microsite. Ezakus relied on the brand's main site converters in order to build a Pretargeting audience for the gift card microsite. We were able to develop an audience of 1.35 million profiles to target for the 3 week long campaign.
- Ezakus drove a Return on Ad Spend of nearly 2:1 overall, breaking even within the first 6 days
- Pure prospecting CPA of less than $24.00, over 2x lower than the next best performing partner