AMP (Audience Management Platform)

AMP (Audience Management Platform) is your DMP in SaaS mode, allowing you to build your Data asset that we operate for your benefit. This Big Data platform is connected to the main RTB players on both buying and selling sides and is able to handle billions of daily operations and to generate profiles with a never seen exactness and accuracy.

Ezakus.net Network
Ezakus.net is the Ezakus partners network

Ezakus.net gathers in its database more than 25 millions people being currently qualified with at least one partner.
Ezakus.net features 15 billions events already in the database and more than 100 millions of new events per day.

RTB Ecosystem

The Ezakus AMP plateform is connected to the main RTB players,
– On the SSP side: Rubicon, Appnexus
– On the DSP side: MediaMath, Appnexus and Google Invite Media
– As well as with the ad-servers: Smart adservers, Realmedia, Adtech, Google Doubleclick and Videoplaza

AMP Interface
Ezakus AMP includes a visualization interface with the following features

Collect

Visualize your audience, understand your data asset evolution.

The Ezakus AMP Collect tab allows our partners to visualise the data asset evolution over time with a wide set of information such as the number of users and viewed pages over a defined period, the qualification level or the devices and OS used.

Audience

Manage your segments, understand how they behave and react

The Ezakus AMP Audience tab allows our partners to visualize and understand the behaviour of the various audience segments such as the website mapping, the consumed contents and the sociological profiles of each segment.

Campaign

Analyse your campaigns results with the performance measurement Module.

The Ezakus AMP Campaign tab allows our partners to follow the performance of their campaigns and to evaluate their users and customers engagement for each segment.

Services

The Ezakus standard set of services include the project management and the setup of your DMP with your websites as well as the support and training required for the segmentation of your data.

Platform Technology
Ezakus platform’s “Big Data” stack relies on efficient and proven technologies.

The information collect is performed by Java Glassfish application servers, distributed in clustesr across dedicated machines.
Web entry points go through HAProxy and Pound in order to deliver ultra fast HTTP requests processing.
The distributed storage relies on NoSQL DB systems (MongoDB/Hbase) and are set up with reliable failover mechanisms.
The massive parallel processing uses both asynchronous mechanisms with mapreduce jobs on Hadoop clusters and real time processing with Storm technology.