Ezakus Targeting is a service that naturally fits within the RTB ecosystem. The DMP Targeting module features the following items:

• Availability of your segments in your ecosystem: DSP, adserver, SSP for targeting purpose
• Secured data operations
• Traceability of data usage for billing purpose
• Traceability of campaigns and campaigns conversion results
• Management of private “data rooms” allowing the exchange of private segments with specific partners
• Technical operations to support the service level agreement

Ezakus DMP can be interconnected to your CRM or emails database in order so that you can enrich your data segments with non-personal information such as gender or age.
At the same time, it is possible to import segmentation information within your system to enrich your customer knowledge.
Ezakus Loyalty is the digital datamart of your customer base that compiles all the Internet activities of your customers.
The DMP Loyalty module provides the following items:

• Availability of your segments in your CRM system
• Secured data operations
• Traceability of operations conversion results
• Technical operations to support the service level agreement

Ezakus Paywall provides a service interconnected to your CMS allowing the customization of the content displayed to your audience based on the user segment.

The DMP Paywall module provides the following items:

• Availability of your segments in your CRM system;
• Secured data operations;
• Traceability of operations conversion results;
• Technical operations to support the service level agreement.